| 1. Would you buy a meal in a plain brown bag? So why buy a book with a plain cover? |
Strongly Agree |
|
Strongly Disagree |
| 2. An author I have read and enjoyed before is the best possible recommendation. |
Strongly Agree |
|
Strongly Disagree |
| 3. Reading the first few pages tells me whether or not to buy the book. |
Strongly Agree |
|
Strongly Disagree |
| 4. The cover text is what shows me whether I want to buy the book. |
Strongly Agree |
|
Strongly Disagree |
| 5. A book from a publisher that I know is best. |
Strongly Agree |
|
Strongly Disagree |
| 6. I always pick a book by its cover. |
Strongly Agree |
|
Strongly Disagree |
| 7. If other authors say they liked it, I probably will too. |
Strongly Agree |
|
Strongly Disagree |
| 8. An author I have read and enjoyed before is the best possible recommendation. |
Strongly Agree |
|
Strongly Disagree |
| 9. The art on the outside lets me decide. |
Strongly Agree |
|
Strongly Disagree |
| 10. A book that a friend recommends is best. |
Strongly Agree |
|
Strongly Disagree |
| 11. The best hint about a new book is what other people say. |
Strongly Agree |
|
Strongly Disagree |
| 12. New books reflect what the author and publisher have done before. |
Strongly Agree |
|
Strongly Disagree |
| 13. A book that a friend recommends is best. |
Strongly Agree |
|
Strongly Disagree |
| 14. If other authors say they liked it, I probably will too. |
Strongly Agree |
|
Strongly Disagree |
| 15. Reading the first few pages tells me whether or not to buy the book. |
Strongly Agree |
|
Strongly Disagree |
| 16. A book that gets good reviews is best. |
Strongly Agree |
|
Strongly Disagree |
| 17. I always pick a book by its cover. |
Strongly Agree |
|
Strongly Disagree |
| 18. A book from a publisher that I know is best. |
Strongly Agree |
|
Strongly Disagree |
| 19. The art on the outside lets me decide. |
Strongly Agree |
|
Strongly Disagree |
| 20. The cover text is what shows me whether I want to buy the book. |
Strongly Agree |
|
Strongly Disagree |
| 21. The best hint about a new book is what other people say. |
Strongly Agree |
|
Strongly Disagree |
| 22. Would you buy a meal in a plain brown bag? So why buy a book with a plain cover? |
Strongly Agree |
|
Strongly Disagree |
| 23. A book that gets good reviews is best. |
Strongly Agree |
|
Strongly Disagree |
| 24. New books reflect what the author and publisher have done before. |
Strongly Agree |
|
Strongly Disagree |
